Given the film genre and the subject type, create a promotional movie campaign that:
- Crosses 3 different media
- uses a theme and repeated elements
- is size appropriate to the format of the media, i.e., a banner ad that is typical size
- includes a moodboard
- includes a storyboard and other sketches
Look at how the style of the movie or the genre influences color, type, and layout choices. Is the movie happy, sad, romantic, scary, etc. – how do you express what the movie viewing experience is going to be like? Imagine that your client is a big movie company that has hired you to take on the visual promotion of a movie that hasn’t yet been filmed (it happens, trust me…).
Due date: 7/16
Screen Design Summer 2012 